Draft Pick: BUYOLOGY By Martin Lindstrom

Do the warning signs of gangrened body parts and possible infertility really stop smokers from buying a cig?

That makes me think, does "Walang tawiran nakamamatay" really work?

Why do we really buy?

Martin Lindstrom introduces a new field called neuromarketing in determining what are the stimuli that makes us whip out that wallet.  What triggers those guilty pleasures?  Does the Coca Cola glass on stage with the American Idol judges really work?

For anyone in Marketing or Sales, this is a great read for you.